Last night saw the first episode of the popular reality series Survivor South Africa start in South Africa. In what I think is a bit of a bizare twist, according to this article, M-Net & the producers of the Survivor South Africa show, banned all the contestants from acessing Facebook, or blogs until they have finished with thier part in the show. Surely M-Net could have used the “Facebook phenomenon” and used it to thier advantage. Think a Facebook app (ugghh) that would allow people to interact with the people who have been voted off, or allow them to ask questions in a group, with out having to spoil the show.
Instead, M-Net encourage the contestants to interact via their own social networking platform, called MySurvivor, that has been built round the show. The maths doesn’t make sense, almost 220,000 people in the SA network versus the couple of hundred maybe that will sign up on the M-Net social networking site.