Engen African Welcome Travel Diary iPhone app

With only 3 days left till the kick-off of the South Africa’s biggest showpiece, things are hotting up on the iPhone app store as well. There have been a couple of fantastic apps released the last couple of days, and now Engen have also released a free app called, “Engen African Welcome Travel Diary“(iTunes Link), which is a part of a campaign by Engen called “The African Welcome

The app, developed locally, allows visitors to South Africa to upload a diary of their visit to South Africa, which can then be shared with via Facebook and Twitter. The app also includes a couple of cool features such as:

  • South African greetings (audio)
  • SA urban dictionary (audio)
  • SA recipes
  • Airport Info
  • Useful numbers like embassies, local tourism, transportation etc.

Another really cool feature of the app is the worlds biggest unified welcome with our African Wave Competition. Users can upload pictures of themselves doing a wave, which will then be add to all the others to make a huge African wave.

Allan Kent, Head of AtPlay (Saatchi & Saatchi), the agency behind the app, gave me a bit of info behind the app:

The app is just one small part of an 18 month campaign that Engen are running called African Welcome. As part of that we thought that it would great if we had an application that let people document their travels in South Africa and learn a bit about the country at the same time.

All in all the app is very cool and well rounded and I’m sure will a great hit with some of the visitors to our country over the next 5 weeks.