Photocode is a name they have used for what is essentially called BeeTaggCode. BeeTagg is a mobile application that you can download to your phone, which allows you to capture the popular 2D bar codes, including THEIR proprietary code, called BeeTaggCode.I have spoken about QR codes on my site a number of times, and while there are a number of formats you can use, QR code has by far been the most popular, around the world. The concept, has never taken off in South Africa, despite the guys from the Sunday Times trying to implement it a couple of years back.
But there is a catch, you have to download BeeTagg to capture the Photocode code. And, to download BeeTagg, you need to send an SMS which costs R1, which they will then send you a link for a free piece of software. (Thanks to Gerhard, you can go straight to http://cellc.beetagg.com, and download it from there) There are a number of other 2D bar code readers that allow you to capture a variety of codes, but only BeeTagg can capture Photocode.Not only that but brands like Nokia are now including a QR reader in their software as a standard application
Personally, I really don’t understand the CellC logic behind it, and as Rafiq commented on iMod, “This is like building another mobile IM platform that is network specific to ‘compete’ with the big hairy gorilla in the same space.” I have also, over the years, tested a number of mobile 2D bar code readers, and BeeTagg was by far the slowest of them all.
It is going to be interesting to see how CellC take this one forward. I personally can’t see it taking off, but maybe, maybe, I will be wrong :)(Ps. Be sure to scan the 2 codes here ;))