Last night I was invited to the launch of the new Samsung Wave Phone & Bada operating system in Durbs. The event was held in a huge blowup “tent arena” on the outer fields of the ABSA Stadium. It was a pretty swanky affair, with cocktails and sushi on the menu, as well as guys & girls walking around demo’ing the phone.
The evening kicked off with a show by some really talented gymnasts, by doing a show that demonstrated some of the phones features. They then had a DJ playing some awesome tunes, and huge screens with the Samsung Wave plugged in playing the Asphalt car racing game that comes pre-installed on the phone.
Samsung have a huge push to affordable smartphones and the Samsung Wave does impresses in a couple of departments. In fact, I may even go as far as to say, that from it is a close second to the iPhone. The hardware specs of the phone are pretty impressive, and the Super AMOLED touchscreen really looked awesome, although the iPhone 4 has a much higher resolution (640×960) compared to the 400×800 of the Wave. The Wave also offers full HSDPA with WiFi and also has a 5MP camera and video camera. The memory can be expanded to 32GB with a micro SD Card. This post on brighthub compares the iPhone 4 and Samsung Wave pretty well.
The guys from Samsung also officially launched the Bada operating system in SA last night. The Bada OS, is an open source OS developed by Samsung, and offers developers a full SDK to develop apps, and allows them to submit apps to an app store, much like apple, which are then sold through the Samsung app store on the phone. The OS is still pretty new, but from what I could see it has a lot of potential. The SDK uses C++ as it’s development platform, and is only available for Windows at the moment.
Usually before attending an event like this I go and research the phone and the specs etc, but last night I took a different approach and went in, without knowing a single thing about the phone. Everyone I spoke to at the event knew the phones capabilities, and it’s limitations.
Overall, after playing around on the phone for about 5 minutes, I give the Wave a thumbs up :) At almost half the price of an iPhone, it will be the perfect entry level smartphone for people looking to enter the smartphone market, and with it’s own OS, and the potential it offers, I think I can see the phone becoming pretty popular amongst the younger market in SA.