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About 2 weeks ago, I came across a site called the Moral Experiment, run by John Bushell, who is based here in Durbs. The Moral Experiment is exactly what it says. It’s an experiment to see how moral we as humans really are. The Moral Experiment is a totally new & revolutionary concept on the internet & is designed to harness the power of your online social network. The site was also featured on Mashable this morning !
The objective of the Moral Experiment could best be described in the following scenario: If you came into some money that was not meant for you, what would you do with it? Would you keep it all, or would you give it to a worthy cause? Or possibly both? The Moral Experiment is designed to try and understand our choice. Do demographics (religion, race, age, sex, education, etc) influence our decisions? To get a better idea of how the Moral Experiment works ->
- Jane joins the Moral Experiment, and pays subscription fee of £1. You can also chose a 6 month or 12 month subscription. Payment is done through PayPal
- Jane then encourages her friends to also join the Experiment by giving them a unique URL to sign up with.
- When Jane’s friends join the Moral Experiment, she will keep her friend’s subscription fee.
- Jane then decides what she will do with this cash. Keep it? Give it to charity? Or both? Within two friend referrals to the Moral Experiment Jane as made her original £1 back and is now in profit.
Jane’s choice is totally anonymous, only she knows what she has chosen to do with her ‘Moral Earnings’. Her general demographics (religion, race, age, sex, education, etc) are fed into the Moral Experiments results, and this data is presented as group data that can be viewed on the web site. Are younger people more charitable than older people? Are women more giving then men? The Moral Experiment is designed to be insightful, fun, and possibly even controversial.
You can also watch this video to get a better idea of how the Moral Experiment works. I signed up the other day, and I am really impressed with the interface and how the experiment is layed out. I’m def gonna be keeping my eye on this one to see how it all pans out, as well as to see how moral people really are.
It only costs £1 and there is no obligation to continue. If you keen to give it a bash, you can sign up here