iPad iPhone Personal

Santam Backtracks iPhone app – WHY ?

If you follow this blog regularly  you will notice I am a huge fan of South African developed iPhone apps for South African brands, and often feature them after finding out about them.

But this one baffles me, and I honestly can’t figure out, why ? Why would, Santam, who are an insurance company (who indecently looks after my personal insurance) create an app that has absolutely nothing to do with insurance ?

I only found out about the app after listening to a rather cheezy radio ad on my way to a meeting, and decided to look at the app and what it offers. I thought that maybe the ad was a front for their corporate app, but nope, it seems my insurance company has developed an app that allows you to add backtracks to your videos and just allows you to play a noise, which will “help you out of an awkward situation”


There are 2 buttons in the app, 1 which tells you that Santam is in fact a insurance provider, and the other to let you request a quote from them, just in case you didn’t really believe they were an insurance company…

All I can think is that what happened with this app, is the top brass said (a common occurrence these days) “We NEED an APP !!” and the marketing team thought it would be a great idea to make a really great and fun-filled app !

Seriously Santam, you might want to re-think this one ? Rather give me an app where I can view my policy, lodge a claim, view claim progresses, and get in touch with your team. That’s 4 buttons you can replace with the 4 you already have at the bottom of your app ?

Unless I am seriously missing something ???