The the launch of iOS 10 today, Apple launched a cool new feautre in iMessage. You can now download specific apps which allow you to send feature rich content in your iMessages. This includes cool things like stickers, music & other exciting content.
I have put together a quick little video on Youtube which shows you how to the get to the app store and also enable and disable the apps.
This is a really exciting addition to iOS and I’m keen to see what developers come up with in terms of apps. I defenotly think we will some cool AI type stuff (bots etc) and even ability to perform services (book movies etc) with these types of apps