Author: Marc
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A golden “Toyota Auris” day out
Auris: \ awe-ris \ “From Latin comes the word ‘Aurum’ meaning gold.”
And what a golden 2 days it was. Toyota have developed a brand new vehicle, which is totally resigned “from the inside out”, keeping the driver & passengers in mind. The bridged centre console and raised gear platform have increased space and created a “airplane” feel to the interior. The exterior has also been remodelled, keeping in line with the new distinctive Toyota look, with a wrap around nose and headlamps.
The Toyota Auris will be geared towards to the 30-something crowd, who prefer a sporty looking car, with loads of power. Safety is of utmost importance, and the car has received a full 5 star N-Cap rating, keeping in line with European safety standards. Toyota have also also started breaking away from the traditional media advertising, by setting up an interactive website, AurisCity.co.za and a blog centred around the development of the car.
Read on for the whole story behind our 2 day Auris experience…
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Stirring the pot
Mike Stopforth wrote a very interesting piece on why companies shouldn’t be blocking Facebook to employees. The article was also posted to Moneyweb, and seems to have caused quite a stir, amongst the traditionalists. Check out the comments on the Moneyweb site here.
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Exciting Times
Just received a phone call from Angus from Cerebra, to ask if I would be interested in attending the national media lunch of the new Toyota Auris, here in Durban on Monday & Tuesday. This is really awesome news, as it is the first time that bloggers have been invited to a media launch of a new vehicle in South Africa. It is also, as far as I know, one of the first car launches in SA, to have a blog built around the launch. Check out the Auris Blog -> www.aurisblog.co.za
Be sure to check back here on Wendsday to see all the in’s and out’s of this exciting day out.